LACHLAN T. SPENCE

Halsbrook Inc.

Marketing Associate

Summer 2022-Present

Lead copywriter across all platforms: digital & printed - i.e: e-newsletters for 100,000+ email subscribers 4x/week, seasonal catalogs, site flips, How To Halsbrook (blog), social content and advertising materials.
Manager of curated marketing emails - including fresh product from over 150 luxury designers (Max Mara, Veronica Beard, Vince, etc) maintaining a well-rounded, enticing email marketing calendar.
Prepare and present monthly analysis to the company at large on email marketing performance, including relevant metrics, drawing YoY & MoM comparisons, implementing best practices for consistent improvement.
Collaboration daily with E-Commerce and Buying teams, consulting on product/brand investment and trend reports to ensure purposeful and effective marketing.

Associate Managing Editor

Winter 2021-Spring 2022

Managed the digital editorial calendar, working 4-5 months in advance while leading weekly meetings with the team, where I assigned/upheld projects & deadlines.
Oversaw all digital asset management for FredericMagazine.com, contributing two written columns per month (Elevated Everyday & Gardening ), along with various ancillary content.
Communication Lead for freelancers, editors, producers, designers, photographers, PR representatives and other contributors - for the F. Schumacher & Co. Book & Digital Editorial teams.

Sales & Marketing Manager

Fall/Winter 2020

Lead marketer for the Ali MacGraw x Ibu Movement collaboration for the Holiday 2020 collection, managing assets across channels and thoughtfully gift-wrapping all online & in-person orders.
Implemented marketing strategies to meet sales goals, providing updates to the team each week on PR, social media management and brand ambassadors